Privacy Policy

1. Introduction

MobileshopUK ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our mobile services.

We are registered in the United Kingdom and operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered address is 500 Brook Drive, Reading, Berkshire, RG2 6UU.

2. Information We Collect

We may collect and process the following types of personal information:

• Identity Data: First name, last name, title, date of birth
• Contact Data: Email address, telephone numbers, billing address, delivery address
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform
• Usage Data: Information about how you use our website, products and services
• Marketing Data: Your preferences in receiving marketing from us and our third parties
• Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us

3. How We Use Your Information

We use your personal data for the following purposes:

• To provide and manage your mobile service account
• To process and deliver your orders including managing payments, fees and charges
• To communicate with you about your account, orders, or customer service inquiries
• To improve our website, products/services, marketing and customer relationships
• To send you marketing communications (with your consent)
• To comply with legal obligations and prevent fraud
• To manage our relationship with you including notifying you about changes to our terms or privacy policy

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

5. Data Sharing and Third Parties

We may share your personal data with:

• Service Providers: Companies that provide services on our behalf, such as payment processing, delivery services, and IT support
• Network Operators: Mobile network operators necessary to provide your mobile services
• Credit Reference Agencies: For identity verification and fraud prevention purposes
• Regulatory Bodies: Ofcom, ICO, or other regulatory authorities as required by law
• Law Enforcement: When required by law or to protect our legal rights

We do not sell your personal data to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include:

• SSL encryption for all data transmission
• Secure server infrastructure with firewalls
• Regular security assessments and penetration testing
• Access controls and authentication procedures
• Staff training on data protection

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain customer data for 6 years after the end of our relationship, in line with UK tax and company law requirements. Call recordings are retained for 12 months unless required for longer due to ongoing disputes or investigations.

8. Your Rights

Under UK data protection law, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data in certain circumstances
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month.

9. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential Cookies: Required for the website to function properly
• Analytical Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to deliver relevant advertisements and track their performance

You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.